10 fascinating Facebook facts

A study released this week revealed that 47% of Facebook users have swear words on their pages. A survey last week, meanwhile, showed that undergraduate men who talk about alcohol on Facebook tend to have more friends.

Here are some fascinating Facebook facts that just might serve as a peek into our 21st-century values.
1. 56% of Americans think it's irresponsible to friend your boss on Facebook

A survey released in February 2010 showed the majority of Americans don't find it socially acceptable to be Facebook friends with their boss. The study of 1,000 people by Liberty Mutual's Responsibility Project suggests that despite an increasing overlap between our work and home lives, we continue to value a separation between the two.

Meanwhile, 62% of those surveyed said it's wrong for a manager to befriend an employee on Facebook. And yet 76% of respondents said it was acceptable to befriend a peer on Facebook, suggesting what we truly value is that our work be judged on its merits rather than getting ahead based on personal relationships.

2. Facebook links about sex are shared 90% more than average

Facebook confirms the adage: Sex sells. From February until May 2010, social media scientist Dan Zarrella processed 12,000 links to news sites and blogs. He discovered that links about sex were 90% more likely to be shared on Facebook than any other subject matter.

He also discovered that links with positive sentiment were more likely to be shared on Facebook than those with negative viewpoints.

3. People in Facebook relationships are happier than single people

In February 2010, Facebook marked Valentine's Day by comparing the relationship status of its users to their happiness -- this was surmised based on the level of positive or negative sentiment in the user's Facebook updates.

The result: Those in relationships were found to be slightly happier than single people. Those who were married or engaged were also happier than single people on average.

However, Facebook users in an "open relationship" -- where the partners are not exclusive to one another -- were significantly less happy than single people. Monogamy, it seems, makes us happy.

4. 21% of people would break up via Facebook

A June 2010 survey of 1,000 Facebook users -- 70% of whom were male -- found that 25% had been "dumped" via Facebook (via their significant other updating his or her relationship status).

Twenty-one percent of those surveyed said they would end a relationship by changing their Facebook relationship statuses to "single." While worrisome, the survey does show the majority of people do not split up via Facebook.

For this uncomfortable task, it seems, we still turn to more personal forms of communication. This particular study also appears to suffer from a little male bias -- a July 2010 survey found that 9% of women have initiated a breakup via Facebook, versus 24% of men.

5. 85% of women are annoyed by their Facebook friends

For women on Facebook, friends can sometimes be irritating. In a March study conducted by Eversave, 85% admitted to having been annoyed by their Facebook friends. Of these annoyances, the most cited was "complaining all the time" (63%).

Other pet peeves included "sharing unsolicited political views" (42%) and "bragging about seemingly perfect lives" (32%).

While I've yet to see a similar survey focused on men, it's probably safe to assume these feelings are universal: Our friends are a source of joy and occasional irritation.

6. 25% of households with a Facebook account don't use privacy controls

A June 2010 survey from Consumer Reports stated that "in one of four households with a Facebook account, users weren't aware of or didn't choose to use the service's privacy controls."

While Consumer Reports chose to interpret this finding in a negative light, I'd propose a contrary view: Seventy-five percent of households did take the time to understand Facebook's privacy controls, suggesting that privacy remains important to our society.

The same study stated that "Twenty-six percent of Facebook users with children had potentially exposed them to predators by posting the children's photos and names."

Again, the positive view would be that 74% of Facebook users with children did not post their photos and names -- suggesting that we value privacy.

7. 48% of parents friend their kids on Facebook

On the question of whether it's OK to friend your kids on Facebook, parents are roughly split down the middle -- 48% have chosen to do so. Respondents in a May 2010 survey by Retrevo admitted that this could be "awkward at times."

Parents were also asked about the minimum age at which their children should be allowed to sign up for Facebook or MySpace. Twenty-six percent of parents replied "over 18," 36% said "16 to 18," 30% said "13 to 15" and 8% said "under 13."

Opinions may be changing rapidly, however. A Consumer Reports survey released this month says the majority of parents of kids 10 and under "seemed largely unconcerned by their children's use" of Facebook.

8. 47% of Facebook users have profanity on their walls

As previously mentioned, a new study by the reputation management service Reppler has found that 47% of Facebook users have swear words on their walls, with these profanities being posted by a friend 56% of the time.

In other words: Nearly half of Facebook users are comfortable with swearing. The most common profanity on Facebook? No prizes for guessing: It's the "F-word."

9. 48% of people say they look at their ex's Facebook profile too often

In a January study by YouTango, 48% of respondents said they look at their ex's Facebook or other social-networking profile too often. The statistic illustrates one danger of social-networking profiles -- ex-partners are more accessible than ever.

But the survey also points to a degree of self-awareness among the respondents. While new technologies provide new temptations, it seems that many of us are able to control these behaviors.

10. 36% of under-35s check Facebook, Twitter or texts after sex

An October 2009 study by Retrevo suggested that social networks are becoming an increasingly important part of young people's lives. Among under-35s, 36% admitted to "tweeting, texting and checking Facebook after sex." Forty percent of respondents admitted to doing so while driving, 64% said they do so at work, and 65% use these communication channels while on vacation.

Here, we might conclude that the next generation is driving society into a less desirable direction: a world in which digital devices are never put down, even in the most inappropriate of situations.

On the whole, we continue to value privacy. We try to look out for our kids. And as we have been since time immemorial, we continue to be fascinated by sex -- after which we go straight to Facebook to find out what our exes are up to.
Source: CNN

Coming soon: make your phone your wallet

Today in our New York City office, along with Citi, MasterCard, First Data and Sprint, we gave a demo of Google Wallet, an app that will make your phone your wallet. You’ll be able to tap, pay and save using your phone and near field communication (NFC). We’re field testing Google Wallet now and plan to release it soon.

Google Wallet is a key part of our ongoing effort to improve shopping for both businesses and consumers. It’s aimed at making it easier for you to pay for and save on the goods you want, while giving merchants more ways to offer coupons and loyalty programs to customers, as well as bridging the gap between online and offline commerce.

Because Google Wallet is a mobile app, it will do more than a regular wallet ever could. You'll be able to store your credit cards, offers, loyalty cards and gift cards, but without the bulk. When you tap to pay, your phone will also automatically redeem offers and earn loyalty points for you. Someday, even things like boarding passes, tickets, ID and keys could be stored in Google Wallet.

At first, Google Wallet will support both Citi MasterCard and a Google Prepaid Card, which you’ll be able to fund with almost any payment card. From the outset, you’ll be able to tap your phone to pay wherever MasterCard PayPass is accepted. Google Wallet will also sync your Google Offers, which you’ll be able to redeem via NFC at participating SingleTap™ merchants, or by showing the barcode as you check out. Many merchants are working to integrate their offers and loyalty programs with Google Wallet.

With Google Wallet, we’re building an open commerce ecosystem, and we’re planning to develop APIs that will enable integration with numerous partners. In the beginning, Google Wallet will be compatible with Nexus S 4G by Google, available on Sprint. Over time, we plan on expanding support to more phones.

To learn more please visit our Google Wallet website at www.google.com/wallet.

This is just the start of what has already been a great adventure towards the future of mobile shopping. We’re incredibly excited and hope you are, too.

400 Percent Increase In Android Malware; Mobile Security Threats At Record High

Juniper Networks today released a study concerned with potential threats to mobile technology, revealing a 400 percent increase in Android malware. The study also found that both enterprise and consumer mobile devices are being exposed to a record number of security threats, including highly targeted Wi-Fi attacks.

One of the most unsettling findings of the study was the fact that the greatest distribution point for mobile malware is the application download. With the 400-percent increase of Android malware, now would be as good a time as any to choose an antivirus app. Still, the vast majority of mobile users neglect to employ any form of antivirus software on their mobile devices. And Android isn’t the only medium under attack, either. According to a different study from AVG Technologies, Facebook (along with Android) has seen a huge jump in malicious campaigns, specifically three times that of last year.

The study also revealed the risks of SMS, which is particularly upsetting, as it is the most used activity on a cell phone for about a million years running, and may just be the preferred form of communication in the next few years. To that end, it is certainly worth noting that 17 percent of all reported infections came from SMS trojans, which sent texts to premium rate numbers, incurring major charges to the victims. The study also mentioned that 20 percent of all teens admit to sending explicit or inappropriate material from a mobile device.

Let this be a wake-up call for all of us. If hackers have spent their lives devising ways to ruin our computers, what makes us think our precious smartphones are any exception? Food for thought.

Google and Samsung to Announce First Chrome System at I/O?

I/O, Google's development conference, hits San Francisco next week, but don't expect any big Chrome OS announcements. Well, not technically, at least. Samsung and Google will be hosting an event as the conference is wrapping up on the evening of May 11th at a nearby location, reportedly to launch a new Chrome-powered netbook.

Google's Chrome operating system has been two years in the making and is currently only seen on CR-48 pilot laptops not sold to the public, but with Samsung as one of Google's hardware partners, it appears that is about to change.

Here's a run-down of what we think about the Samsung netbook and Chrome systems in general.

- the Samsung netbook is code-named "Alex." It is reportedly 10 inches with a 1.5 GHz dual-core Atom N550 processor and 2 GB of RAM, as well as a Qualcomm Gobi 2000 3G card, Bluetooth, WiFi, webcam, and Synaptics touch-pad.

- Google's Chrome systems will be designed to be swift, low-power affairs optimized for web surfing and cloud-based storage. There's also been talk of a subscription model in which Chrome systems are given away to users that agree to pay a 10-20 dollar a month fee.

- At least one other Chrome-powered system--from Acer--has also leaked recently.

- Under pressure from developers and enterprise users, the latest update of Chrome now includes a file explorer, as well as VPN support.

- Google claims Chrome notebooks will boot in ten seconds, resume from sleep instantly, and include all the goodies such as Flash support. A 3G package with Verizon wireless for Chrome systems includes 100 MB of free data per month.

- Google will likely push Chrome OS users to adopt its web apps over traditional software, much like the apps available for the Chrome browser, an extension of the concept that Chrome OS is primarily meant to take advantage of the cloud.

Royal Wedding Viewed More Than 100M Times On YouTube

The story of tech is largely about adoption, and adoption often comes into focus in the wake of cultural events. Last Friday’s wedding of Prince William to Katharine Middleton was the epitome of an event, bringing together YouTube watchers, Facebookers, Flickrers, Twitterers and even Colorers in a mass collective online experience of the festivities.

Taking place at 11 am in London (4 am in SF) the wedding itself was live streamed 72 million times, to people watching in 188 countries. With the addition of rebroadcasts that day, the streams reached 101 million by the end of April 29th.

(In case you missed it you can still view the entire 3 hour and 37 minute long affair on YouTube or above.)

During the 10 second Royal kiss, the Royal YouTube Channel received 100K additional requests, at 10K requests a second. Unsurprisingly the top five countries watching the spectacle were the UK, the US, Italy, Germany and France.

The official Royal Wedding website was bombarded with traffic, and has seen around 37.7 million page views and 13.7 million unique visitors since its launch on March 2. The event has also spawned the already beloved memes Frowning Flower Girl, Cartwheeling Priest and Princess Beatrice’s Hat.

Princess Beatrice’s ridiculous hat has over 100K fans on Facebook, beating Aretha Franklin’s inauguration hat at 94K. But seriously, what were they both thinking?

A world of curiosity: a peek at searches around the globe

Every day, people come to Google Search to ask questions. Through Google, questions become answers, and answers lead to the next set of questions. These people come from around the world and all walks of life, speaking hundreds of different languages, typing in search queries every single day.Sharing the Search Globe, a new visual display representing one day of Google searches around the world—visualizing the curiosity of people around the globe.


This visualization was developed and designed by the Google Data Arts Team using WebGL, a new technology for modern browsers that uses your computer’s hardware to generate fast, 3D graphics. As a result, you need a WebGL-enabled browser, like Google Chrome, to see the Globe. You can learn more about the technology behind the Globe on the Google Code Blog.

The Search Globe visualizes searches from one day, and shows the language of the majority of queries in an area in different colors. You’ll see a bright landscape of queries across Europe, and parts of Asia for instance, but unfortunately we see many fewer searches from parts of the world lacking Internet access—and often electricity as well—like Africa.

Android To Surpass Apple’s App Store In Size By August 2011: Report (Exclusive)

There’s no doubt Android Market will at some point offer more applications for download and/or purchase than Apple’s App Store, as the latter’s growth has been slowing down of late, while the Android application store’s growth rate has been accelerating.

In a recent report, app store analytics company Distimo forecasted that Android would surpass the App Store in size before the end of July 2011.

Another research firm, Germany-based research2guidance, corroborates Distimo’s findings; the firm forecasts Android to blow past Apple’s App Store by August 2011.

Provided current growth rates for new app uploads are maintained, research2guidance expects Android Market to reach 425,000 apps next August, effectively overtaking App Store in size.

According to the firm, Android Market added 28,000 new apps in April 2011, whereas Apple lagged behind with only 11,000 new apps.

Evidently, there’s always the question whether this matters at all. After all, the bulk of applications that are available for both platforms don’t see much traction anyway, so how relevant it is whether there are 100,000 apps or 200,000 apps that are rarely, if ever, downloaded by anyone? (note that this goes for most if not all mobile application stores)

In fact, notes research2guidance, Android Market’s high growth rate does not necessarily mean that the average mobile app developer will have a better shot at generating revenues from the store. In fact, the firm posits, the opposite may be true:

On the contrary, the success of an app store is negatively correlated to the success of an average developer. All analysis on the early months of an app store including the Android Market shows that average download numbers decrease dramatically after the first months or even weeks after the launch of the store. The long tail gets longer and longer while the top 5% gets richer and richer.

Be that as it may, Android Market’s stunning growth is worth noting, especially because it came out the gates fairly slowly.